You can permanently delete your SWS Mum account at any time from either the mobile app or the website. Once deleted you will no longer be able to sign in, and the details in your customer profile (name, email, phone, avatar, banking info) are anonymised immediately. Your Google/Facebook sign-in identity records are removed.
Steps to delete (in the app or on the web)
1. Sign in to the SWS Mum app or this website with your account.
2. Tap Account in the bottom toolbar → Settings.
3. Scroll to the Danger Zone section at the bottom of the page.
4. If you have set a password, enter it and tick the confirmation checkbox. If you registered with Google/Facebook and have no password, sign out and sign in again with the same social account, then confirm deletion within 10 minutes.
5. Tap Permanently Delete Account.
6. Your account is deactivated immediately and you're signed out. You'll be
redirected to the home page with a confirmation message.
What data is deleted vs. retained
Anonymised in your customer profile immediately: name, email address, phone number, avatar, date of birth, gender, newsletter preferences, and payment / banking details. Linked Google/Facebook sign-in identity records are also removed.
Other records: self-service account deletion does not automatically clear all related records, including saved addresses and historical orders. These may still contain contact or delivery details. To request deletion of remaining personal information, use the contact form below.
Retention period: contact customer service for the retention period, deletion scope and request process applicable to your records.
Need help?
If you can't sign in and therefore can't delete the account yourself, or if you have any questions about how we handle your data, contact us:
Email: support@swskids.com
Contact form: Contact us