SWS TCM & Acupuncture was founded
TCM practitioner Soh Kim Chai began focusing on postpartum confinement care.
BRAND CENTRE · SINCE 1978
Maternal wellness,
for every stage of motherhood.
From generations of traditional Chinese medicine experience to modern maternal nutrition and product development, SWS28 has remained devoted to caring for mothers.
EST.1978OVER FOUR DECADES OF MATERNAL WELLNESS
01 · THE BEGINNING
It began with a traditional Chinese medicine practice.
In 1978, TCM practitioner Soh Kim Chai founded SWS TCM & Acupuncture. Drawing on his professional background, he focused on postpartum confinement and passed down the experience gained through everyday treatment and wellness care.
In 2014, SWS28 was formally established. Traditional experience grew beyond the walls of a single practice, combining TCM principles with modern confinement care to create maternal wellness products for today's mothers.
02 · OUR JOURNEY
From 1978 to today.
Not a maternal brand that appeared overnight, but expertise built one step at a time.
SWS28 was formally established
Scientific confinement care and TCM principles came together in pregnancy and postpartum products.
Traditional herbal formulas gained certification
Traditional wellness experience received clearer quality validation.
A new stage of growth
SWS28 received the SME100 Fast Moving Companies Award and established a TCM confinement centre.
28mum.com.my was launched
Maternal wellness knowledge and products became accessible to more mothers at home.
Service expanded to Singapore
A sales office and customer service centre were established.
Expansion into Hong Kong
SWS28 reached a wider community of Chinese mothers.
Malaysia Health & Wellness Brand Award
The brand's growth and maternal wellness focus received further recognition.
03 · MATERNAL WELLNESS SYSTEM
The SWS28 maternal wellness system
A mother's body changes with every stage, and her care should evolve with it.
Pregnancy Nutrition
Nutritional support for both mother and baby during pregnancy.
Confinement Care
Stage-based nourishment during the first month after delivery.
The Golden 100 Days
Continuing recovery beyond confinement through this important period.
Long-term Wellness
Building lasting habits of self-care beyond the maternal journey.
04 · PRODUCT PHILOSOPHY
Traditional experience,
made practical for modern mothers.
Rooted in traditional wellness
Preserving core approaches to pregnancy nutrition, confinement and postpartum recovery.
Refined for modern needs
From formulation to serving format, each detail reflects the realities of motherhood today.
Delivered through quality standards
Experience is supported by clear requirements for ingredients, production and testing.
05 · QUALITY & SAFETY
In every form of care,
safety comes first.
SWS28 builds its quality foundation through ingredient selection, controlled production, laboratory testing and regular independent testing. Traditional herbal products are supported by professional verification and certification.
Ingredient Selection
Controlled Production
Quality Testing
Regular Verification
QUALITY
FIRSTQuality and safety
are not additions.
They are the starting point.
FIRSTQuality and safety
are not additions.
They are the starting point.
06 · OUR BELIEF
“Caring for mothers everywhere.”
More than a slogan, it means starting with what mothers truly experience, making maternal wellness easier to understand, creating products with care, and being present when support is needed.